The three case studies illustrate that it is possible to deliver a garden design service on the Internet using the existing range of computer equipment and software currently available to the domestic market.
The evidence of the data produced in the website survey indicates that in the absence of a broadly based marketing strategy, an Internet Design Service is unlikely to attract a potential client group in a six month period. However, where an appropriate marketing strategy has been employed, there is evidence in the form of the feedback interviews of the case studies to establish that it is possible to provide a satisfactory Internet Garden Design Service.
Further improvements could be made to the quality of an Internet Garden Design Service by using existing communications technology including the telephone and emerging technology such as video conferencing in order to support and broaden the range of communication. Similarly, the traditional Garden Design Service could be supplemented by the use of the Internet as a means to;
The York family described themselves as potential Internet Garden Design Service clients but stated that they would not consider a traditional Garden Design Service. The Monagle family stated that they would consider using either a traditional Garden Design Service or an Internet Garden Design Service. These statements invalidate model1 and model 3 in 4.1 Survey Strategy for describing a potential client group. Further investigation of a potential client group for an Internet Garden Design Service would need to account for the existence of potential clients who would not consider a traditional Garden Design Service. A suitable research strategy would include parameters for obtaining quantitative data from a number of sources including existing clients of Internet services and existing clients of traditional Garden Design services.